AI automation
Design and implementation of workflows that reduce manual work, connect tools, and improve operations.
AI automation · Costa Rica
AI automation and custom systems for companies seeking measurable results
I combine business strategy, software development, and AI systems to turn complex processes into capabilities that create economic value.
Creative TechnologistAI Systems BuilderDigital Product Strategist
01 / Services
AI automation and systems that move the business forward
For companies that need to turn an operational or commercial opportunity into a real, measurable capability.
Custom systems and software
Internal tools, integrations, and digital products built around the company’s real process and objective.
Strategy for economic value
Diagnosis and prioritization of automation, efficiency, scalability, and revenue opportunities before building.
Strategic consulting engagements start at USD 10,000 and are intended for companies ready to invest in a high-impact opportunity.
Best suited to leaders who need business strategy and technical execution in one accountable collaboration.
02 / Connected capabilities
The combination behind every solution
Technology, design, and project direction do not compete with each other: they reinforce one another to take an idea from strategy to operations.
AI and automation
Systems that connect information, decisions, and execution.
- n8n
- APIs
- ChatGPT
- Claude
- Codex
- AI agents
- Integrations
Software development
From interface and business logic to internal tools and digital products.
- Python
- JavaScript
- HTML
- CSS
- Java
- SQL
- Database design
- Data modeling
- Web development
- Custom systems
Design and product
Visual clarity and user experience in service of adoption.
- Graphic design
- Branding
- UX/UI
- Digital products
- Prototyping
- Visual communication
Strategy and direction
Priority, coordination, and delivery around a business outcome.
- Project direction
- Business strategy
- Stakeholder management
- Processes
- Roadmaps
- Digital transformation
These are not isolated capabilities: I connect them to turn a business opportunity into a solution a team can use, maintain, and scale.
03 / Credentials
Verified foundations for building modern systems
Selected credentials supporting the intersection of business strategy, software development, AI systems and digital product creation.
AI Product Manager Professional Certificate Verified IBM / Coursera CENFOTEC Software Development Technician Verified CENFOTEC / Acreditta Building AI-Powered Products Verified SkillUp / Coursera Prompt Engineering Basics Verified IBM / Coursera Database Programming I & II Verified CENFOTEC / Acreditta
04 / Mindmap
The architecture of my thinking
Every product, workflow and automation starts with a network of connected ideas. This map reveals the disciplines and concepts that influence my work.
05 / Strategic Reading
A strategic reading system behind the work
An ongoing collection of ideas that continue to shape how I think about strategy, systems, product, AI and long-term value creation.
01 / 08
Book Info
Artificial Intelligence
AI Superpowers
A useful view of how AI changes competition, products, and the pace of execution.
Favorite Quote
In deep learning, there is no better data than more data.06 / Why I think this way
Connecting the dots
A multidisciplinary path through design, business, technology and systems thinking.
I did not start in software.
My background spans creative leadership, branding, digital strategy, project management and business-oriented problem solving. Over time, I became increasingly interested in the systems behind products, operations and decision-making.
That curiosity led me deeper into software development, automation and artificial intelligence. Today, I combine creative thinking, technical execution and business strategy to design systems that reduce friction, improve efficiency and create measurable value.
Software Development Technician Universidad CENFOTEC Education
Creative & Digital Projects 10+ years leading Leadership
Project Director PROSESO since 2021 Current Role
Multinational Clients Unilever & Essity Experience
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Experience Timeline
Project Director - PROSESO Estudio de Diseño S.A.
Leading creative and digital projects with a stronger focus on systems, business outcomes, and operational clarity.
07 / Contact
Turn an opportunity into value
I help companies identify, prioritize, and execute opportunities in automation, artificial intelligence, and custom software.
If you have a slow process, an untapped commercial opportunity, or an AI initiative that needs direction, we can turn it into a practical, measurable solution.
Every engagement starts with clarity: we understand the problem, define the highest-impact opportunity, and design the path to implement it.